Profile 2018-01-17T13:48:35+00:00

Back in 2003, I left my role as creative director of a design agency in Bristol to start my own business. I wanted to call my company something that suggested creativity, ideas and invention. But I also wanted a sense of customer focus, deep thinking and practical purpose. Objective Ingenuity was the result.

Since then, I’ve brought Objective Ingenuity to bear for some brilliant people in an array of inspiring businesses. Throughout this time, I’ve never lost the sense of excitement that comes with learning about a new business or taking on a fresh challenge for an old client.

Broadly, my clients fall into two camps. Some are establishing new businesses, products or services and need help to create their brands. Others are existing organisations looking to take their brands and communication to the next level.

People say that a picture is worth a thousand words. I agree… but would add that the right words can be worth a thousand pictures.

To me, the visual and the verbal parts of a brand are equally important. I therefore care deeply about everything from designing how the brand looks and feels, to writing the brand’s story in a compelling, convincing and coherent fashion.

I can bring these elements to life on brochures and business cards, posters and packaging, cars and clothing, websites and well… just about anything else you might need.

Where necessary, I call upon the support of a number of trusted expert associates who take care of specialist requirements such as pay-per-click advertising, social media marketing or highly technical web functionality. I also work with some terrific illustrators and photographers, but occasionally put my own pencils and camera to work too!

If you would like to know more or discuss how Objective Ingenuity could help you, just get in touch.

Jeff Fuge

Creative Director