Profile

Profile2018-07-13T16:41:52+00:00

When I started my own business back in 2003, I wanted to call my company something that suggested creativity, ideas and invention. But I also wanted a sense of customer focus, deep thinking and practical purpose. Objective Ingenuity was the result.

Since then, I’ve brought Objective Ingenuity to bear for some brilliant people in an array of inspiring businesses. Throughout this time, I’ve never lost the sense of excitement that comes with learning about a new business or taking on a fresh challenge for an old client.

To me, the visual and the verbal parts of a brand are equally important. People say that a picture is worth a thousand words – and while I agree, I believe the right words can also be worth a thousand pictures. I therefore care deeply about everything from designing how the brand looks and feels, to writing the brand’s story in a compelling, convincing and coherent fashion.

Where necessary, I call upon a number of trusted expert associates who take care of specialist requirements such as pay-per-click advertising, social media marketing or highly technical web functionality. I also work with some terrific illustrators and photographers, but often put my own pencils and camera to work too!

If you would like to know more or discuss how Objective Ingenuity could help you, just get in touch.

Jeff Fuge

Creative Director

Jeff Fuge, Creative Director, Objective Ingenuity

Objective Ingenuity bookcase
Objective Ingenuity bookcase
Objective Ingenuity bookcase
Objective Ingenuity bookcase
Objective Ingenuity bookcase
Objective Ingenuity bookcase
Objective Ingenuity bookcase
Objective Ingenuity bookcase
Objective Ingenuity bookcase
Objective Ingenuity bookcase
Objective Ingenuity bookcase
Objective Ingenuity bookcase

I believe in the principle of lifelong learning and have always aimed to work with people – colleagues and clients – can challenge and benefit my thinking. And if I can’t work with them and coffee, follow their blogs, go to their seminars or read their books. The shelves in my studio are packed with books that have influenced me and shaped my thinking (and are home to one or two of the items I have worked on).