Hello. I’m Jeff Fuge. When I started my business back in 2003, I wanted to call it something that suggested creativity, ideas and invention. But I also wanted a name with a sense of focus, logic and practical purpose. The result was Objective Ingenuity.
Since then, I’ve brought Objective Ingenuity to bear for some brilliant people in an array of inspiring businesses. Throughout this time, I’ve never lost the sense of excitement that comes with learning about a new business or taking on a fresh challenge for an old client.
To me, the visual and the verbal parts of a brand are equally important. People say that a picture is worth a thousand words. I agree… but also believe that the right words can be worth a thousand pictures. I therefore care deeply about designing how a brand looks and feels, and about writing the brand’s story in a compelling, convincing and coherent fashion.
Where necessary, I call upon a number of trusted expert associates who take care of specialist requirements such as pay-per-click advertising, social media marketing or highly technical web functionality. I also work with some terrific illustrators and photographers, but often put my own pencils and camera to work too.
If you would like to discuss how Objective Ingenuity could help you, please get in touch.
I believe in the principle of lifelong learning and have always aimed to work with people – colleagues and clients – who can challenge and benefit my thinking. And if I can’t work with them, I buy them coffee, subscribe to their blogs, go to their seminars, or read their books. Talking of books, the shelves in my studio are packed with ones that have influenced me and shaped my thinking (and are also home to some of the many items I’ve worked on over the years).