Posted on 14 April 2022 by Jeff Fuge  |  Reading time 6 mins

Hermit crabs are remarkable little things. The ‘hermit’ part of their name is perhaps misleading as what makes them famous is their adoption and use of shells that once belonged to other creatures. ‘Opportunity crabs’ might be a better name. Some brands are similarly inclined, taking on what others have left behind – sometimes making better use of discarded ideas than the original owner.

Hermit crab
Woolworths shop fascia
© David Fowler /
Wilko shop fascia
© Jevanto Productions /
Audi A2
Audi A2.
© Tupungato /
BMW i3
BMW i3.
© alexfan32 /
Land Rover Defender
Land Rover Defender.
© Prophotoo /
Ineos Grenadier
Ineos Grenadier.
© Arnold O. A. Pinto /

If you could do with a little Objective Ingenuity, let’s talk.

01985 221858