The new cover uses the title BabyGROE Magazine rather than just BabyGROE, to separate the name of the publication from that of the charity. With brighter, bolder typography, and the BabyGROE baby taking centre stage it becomes much more striking, exciting and inviting to the reader.
The feature articles still contain a lot of information, but make it clear and attractive. Headlines are bold and intriguing, and colours vary from one spread to the next. The BabyGROE baby (and friends), together with large photos, blocks of colour, shapes and icons, all add variety and bring each spread to life.