When I started working with Bath Ales I inherited their iconic elliptical pump clips.
In a row on a bar they looked great, but I could see room for improvement. The shape and size were set in stone, so I focussed on tuning-up the layout, colours and typography.
Bringing personality into the verbal aspects of the brand was a core part of my work at this time. On the pump clips this was achieved using new, friendly sounding descriptors.
Fast forward to 2017, and competitors had started producing ever-larger pump clips. Bath Ales’ clips were starting to look a little lost in comparison.
A new style of pump clip was needed that could square-up to the competition but at the same time feel familiar to the brand’s many fans and followers.