Brand identity, website, marketing materials and workbooks for the inspirational creator of Goal Mapping.
From 2004
“It has been my good fortune to work with Jeff Fuge and Objective Ingenuity for over 15 years. Throughout that time, Jeff has been consistent, concise and considered, always producing great work and going the extra distance. He is held as a trusted adviser.”
Brian Mayne, international speaker, author and creator of Goal Mapping
Brian Mayne’s World of Goal Mapping website
The GoalMapping.com website was developed in 2016 and replaced another site I created for Brian in 2010 (which in turn replaced one I built in 2005). The new site is the most extensive yet, and is continually evolving. The latest changes have seen a migration from the e-commerce platform that we had been using since 2006 to WooCommerce, a more modern WordPress-optimised system.
Goal Mapping workbooks
Workbooks exist for a diverse range of users, from Brian’s clients in the corporate arena to private individuals and children. The covers of each workbook follow a common style, but are distinguished from one another through colours and imagery. Inside, the workbooks (which typically run to around 48 pages) are usually printed in black and white. Again, each one has a similar style but with adaptations to suit each audience. The main corporate workbook has also been produced in seven different languages.
Promotional materials and other literature
I’ve designed countless flyers, posters, certificates and other materials for Brian over the years. The style of the current format dates from 2014, and provides both flexibility and consistency. Over time, this style has undergone a range of subtle changes and developments to keep it fresh and to meet changing needs – such as some of the flyers needing to be editiable by the hundreds of Goal Mapping Practitioners that use them.
