New corporate identity and website for a specialist colocation-services consultancy.
“Since the launch of the new site we’ve noticed a significant improvement in quality and regularity of leads. Jeff also provides excellent ongoing support, plus the ability to take on related projects such as our data centre reports.”
Tim Anker, Director, The Colocation Exchange Limited
The old Colo-X website had become dated in appearance, content and functionality. Also, as the site wasn’t a responsive it was difficult to read on a phone.
Visually, the site looked cluttered. The prominence of supporting elements such as recent tweets risked visitors wandering off to Twitter, rather than deeper into the site’s content.
The structure of the site was not terrible, but was a little confusing due to the similarity of articles within the ‘blog’ and ‘insights’ sections.
From a technical perspective, it was running on WordPress – generally a very good thing – but the version was so old that it could not be updated and the content from the site could not easily be exported.
All of this made for an exciting – and extensive – challenge!
The new site carries over the colours from the old site, which I used as part of the new corporate identity. Colours aside, everything else was designed, built and written from scratch.
A core element is a database of over 120 UK data centres. This was developed in collaboration with Tim, who input much of the content further to me designing the page framework.
To make the database as easy to use as possible, I made it searchable in a number of ways: as an A-Z list (which can be filtered by region), by search term, and via a map (which can be filtered by radius around a particular location or post code).
As the purpose of the site is to generate leads, clear calls to action were included on each page, prompting people to request a quote or a call-back.
The site also includes a section selling Colo-X’s highly valued data centre marketplace reports, which I redesigned and then typeset in-keeping with the new brand’s new styling.