Building on the success of their long-established main premises on Bristol’s harbourside, Mud Dock were opening a new site on the opposite side of the water. The new sister venture would be located in what was originally the workshop for Bristol’s old prison – a superbly characterful building that Mud Dock were renovating.
The concept was not to duplicate the offer at Mud Dock’s main café, bar and restaurant, but focus on takeaway food and drink (coffees, teas and lunches, plus a range of artisan essentials that people might buy on their way home from work) and centre the eat-in menu around freshly made pizza.
From a branding perspective, while there was merit in the new site simply being seen as ‘Mud Dock’, an alternative name would help differentiate the my clients’ two premises. After presenting and exploring options with owners Jerry and Beverly, we settled on Mud Dock Deli. I then developed the identity for this using existing and specially designed letterforms in the style of the main Mud Dock logo.
In the same way, I created a new identity for Mud Dock Café. (The café, bar and restaurant had been referred to as Mud Dock Café for many years, but hadn’t previously had its own logo.)