The PlanningSphere brand name was the result of a thorough process that involved a wide range of initial ideas being whittled down to around half a dozen that were presented to the client.
As well as being memorable, easy to say, and in keeping with the desired brand personality, these had all been checked for domain-name availability, and conflicts with other company names and members of the Royal Town Planning Institute.
PlanningSphere was chosen as it conveys the idea that the business deals with a wide range of planning-related issues. The name also has a certain authority, confidence and gravitas. Its distinctive nature – plus good domain-name and limited-company availability – also made it an attractive option.