Simple, smart and effective signage
The gallery was being created in what was previously two separate shops, and Nick had commissioned extensive renovation and refurbishment works to make this possible. As part of this, the existing windows and doors were being removed and smart new full-height glazing installed, which would allow passers-by to see the work being exhibited inside.
I therefore felt that the signage (and window frames and the entire gable end of the building) should be the brand’s charcoal black. This would help ensure that it was what was on display inside the gallery was what caught people’s attention, not a brightly coloured fascia panel. Also, as neighbouring businesses had fairly bright but basic colour schemes (both white and blue) View’s dark signage would stand out in contrast.
The view logo and web address were the only graphic elements on the fascia. The two logos were both lit by spotlights at night. An additional lightbox-style sign was added, protruding from the wall and visible to passing traffic.