Posted on 27 March 2023 by Jeff Fuge  |  Reading time 2–3 mins

At first glance, ‘not possible’ can feel like it means exactly the same thing as ‘impossible’. However, there’s often a big difference. And I’ve recently encountered businesses using ‘not possible’ to suggest ‘impossible’ and avoid the truth, which is simply ‘We don’t want to’.

No possible is not impossible concept
Unsolicited loan advert within a banking app
Example of an unsolicited advert within a banking app.

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