Clever marketing had given the cider market a huge boost, with brands such as Magners and Bulmers at the forefront of this popularity. Bath Ales wished to capitalise on the increased demand by producing their own cider under the banner of a trading name, Bath Ciders. The team at Bath Ales came to me with several initial name ideas of their own, and asked me to explore these at the same time as creating several further options.
After several stages of development and diligent trademark searches, Bounders became the name for the new brand. As well as sitting comfortably in same corner of the market as Magners and Bulmers, it conveyed some suitably hare-like qualities and lent itself to fun, memorable promotion.