Confounded and cursed!
5km into a 15km bike ride in an unfamiliar forest in the North Pennines, the waymarkers that had been regular and reliable suddenly deserted me. The outcome was two important factors to consider when planning communication.
Where’s your courtesy car?
Some car dealers and workshops see courtesy cars a necessary but unwelcome cost. But enlightened garages see them as a potentially wonderful marketing opportunity. And therein lies a lesson for us all.
Sherlock Homes
We invited some local estate agents around to value our house. Contrary to the popular stereotype, all were nice folk. The extremes of their approaches highlighted the some of the elementary traps many businesses fall into.
Don’t butter me up!
I was 18 and studying for my A-levels. One Saturday, I turned up for my part-time job at the local superstore and got called into my boss’s office. I came close to being fired as the previous week I’d made a mistake. A very, very big butter-based mistake...