Brand Perspectives

Ideas and observations about all aspects of brand.

Don’t butter me up!

I was 18 and studying for my A-levels. One Saturday, I turned up for my part-time job at the local superstore and got called into my boss’s office. I came close to being fired as the previous week I’d made a mistake. A very, very big butter-based mistake...

Don’t butter me up!2021-07-14T10:37:56+00:00

Since when was this a good idea?

A few years back, I noticed an increasing number of businesses adding the likes of Since 1952 or Est. 2001 under their logos. Since then, every brand and his dog seems to have decided that displaying their ‘date of birth’ is the thing to do.

Since when was this a good idea?2021-09-20T17:10:00+00:00
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