Behaviour Perspectives

Ideas and observations about using behavioural science to solve challenges in business and everyday situations.

Anyone for talk tennis?

Have you noticed how more and more of the audible communication that vies for our attention is taking place in a tennis-like fashion? Rather than the full message or story being delivered by one person, two take it in turn to serve us sentences.

Anyone for talk tennis?2022-07-08T16:02:53+00:00

Don’t let data lead you astray

A decision this week by Parkrun, the folk behind the free 5km runs that take place up and down the UK each Saturday, reminded me of Donald Rumsfeld’s famous 2002 statement about “known knowns, known unknowns, and unknown unknowns.” Having clarity about what you do and don’t know is a priceless thing when it comes to assessing data and making decisions based upon it.

Don’t let data lead you astray2022-03-13T01:20:19+00:00

Trick or tree?

It’s said that the Inuit people have 50 different words for snow, and the Sami have 1,000 words for reindeer. This abundance allows subtlety and precision – something lacking in our culture where trees are concerned…

Trick or tree?2022-04-05T11:36:57+00:00

How to win a war of words

A war of words has been taking place on the sides of a bridge over the A46 near Bath. The white team and the grey team have been slugging it out for months. So far, the white team are way ahead. If the grey team want to strike a winning blow, they need to change tack... and colour.

How to win a war of words2021-09-20T17:29:17+00:00

Numbers count

We rely on and trust calculations done by computers, such as adding up the cost of the items in an online shopping cart. But it's important to know when the numbers in front of us don't feel right, figure out why they might be wrong, and what the brand in question is trying to do (or get away with).

Numbers count2021-11-16T09:50:34+00:00

Confounded and cursed!

5km into a 15km bike ride in an unfamiliar forest in the North Pennines, the waymarkers that had been regular and reliable suddenly deserted me. The outcome was two important factors to consider when planning communication.

Confounded and cursed!2021-07-15T09:39:35+00:00

Sherlock Homes

We invited some local estate agents around to value our house. Contrary to the popular stereotype, all were nice folk. The extremes of their approaches highlighted the some of the elementary traps many businesses fall into.

Sherlock Homes2021-07-16T22:12:07+00:00
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