Brand Perspectives

Ideas and observations about all aspects of brand.

Meet the hermit crabs of branding

Hermit crabs are remarkable – and famous for their use of shells that once belonged to other creatures. Some brands are similarly inclined, taking on what others have left behind – and sometimes making better use of discarded ideas than the original owner.

Meet the hermit crabs of branding2022-06-10T10:26:26+00:00

Do you know who your customer isn’t?

Someone's review of an app I wanted was scathing. The app was pointless. The app was a con. The app made their life more difficult, not easier. The app should be avoided at all costs. I read the review, smiled and happily installed the app, even more certain it was the right one for me.

Do you know who your customer isn’t?2022-06-05T16:02:24+00:00

Trick or tree?

It’s said that the Inuit people have 50 different words for snow, and the Sami have 1,000 words for reindeer. This abundance allows subtlety and precision – something lacking in our culture where trees are concerned…

Trick or tree?2022-04-05T11:36:57+00:00

RIP Bob Gill

Legendary designer, illustrator, writer, teacher – and one of my heroes – Bob Gill passed away on 9 November, aged 90. Bob co-founded Fletcher Forbes Gill back in the ’60s, which went on to become the internationally respected agency Pentagram. 

RIP Bob Gill2021-11-30T11:23:21+00:00
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